Digital Marketing, Event Marketing and Marketing strategy for events

• Implementing the overall marketing strategy for TechEx including plans for how to exponentially grow audiences across all shows
• Delivery of the marketing plan for each event featuring: direct mail, email, advertising, partnerships, social media, SEO, PPC, and PR.
• Management of the TechEx marketing team
• Experience of budget allocation, tracking and reporting
• Management of all planned activity to budget and agreed schedules.
• Creating audience acquisition campaigns and monitoring progress against plans
• Monitoring response rates on key activities to maximise future results and response rates
• Work on campaign creative and branding with our in-house designer
• Providing input for reports for management including lead monitoring, google analytics and campaign success

Database development:

• Developing and enhancing visitor and exhibitor databases

Digital marketing:

• Production, delivery and reporting of email campaigns, featuring a mix of formats and styles
• Working with external agency/consultant on paid PPC and social campaigns.
• Maximising website optimisation and google rankings
• Ensuring effective use of social media channels including: Facebook, Linkedin, Twitter and exploration of future channels suitable for the events and news sites.
• Producing and executing a content marketing schedule

Partnership development:

• Partnership research, outreach, acquisition and renewals across media and associations
• Arranging and brokering partnership deals for events.
• Delivery of partnership activities pre-event, onsite and post-event.
• Development of relationships with key stakeholders

Website management:

• Copy writing and refreshing event websites.
• Ensuring websites are optimised to generate registrations and leads.
• Ensuring websites are kept fully up to date with all new content, partners and conference agendas.

PR & media outreach:

• Management and delivery of PR campaign working with external agencies
• Writing press releases / media advisories.
• Building a media and press database and attracting media attendance at the events.

Registration and Event Platforms:

• To provide the brief for the platform requirements for each event and to liaise with the platform providers on an ongoing basis.
• To provide content for all emails, and confirmations and event access links.
• To work with the platform provider to maximise registrations via their services such as social media integration, pre-pops, and auto badgi